Mobilize the Japanese luxury car brand "Lexus" All the weapons in preparation for the frenzied competition on the level of luxury cars in the U.S. market during the current year 2012.
That seems to have will be a year fraught with conflict between the fruitful signs of luxury cars, Lexus as it seeks to restore its lost that last year 2011 and that the company had to give up the throne of luxury car sales in the United States for the benefit of its main rivals BMW and Mercedes.
Where he completed both the 2011 summit in sales of luxury cars in the U.S. market. Which called for the Lexus to rearrange their positions and plans in order to regain her title lost by launching a variety of new cars that target through increased sales to 240.000 vehicles, an increase of 21% from last year which is sold through 198.552 vehicles in the United States.
And about that commented Mark Templin, Director-General of the Lexus, saying "We are planning this year to achieve growth in sales than any car company luxury of a rival, although the sales figures that we are targeting for this year amount to 240.000 cars, but we believe in our ability to overcome this figure by far ".
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