Hyundai’s Next Focus: Three-Row Crossovers, Not Trucks

Auto News . Hyundai North America CEO John Krafcik reaffirmed, in an account with Fox News, that the Korean automaker doesn’t intend to accompany the barter bazaar but will attending instead into the six and seven commuter crossover segment. 

 

With cars in over a dozen automotive segments, Hyundai is seeing success in both the pre- and post-family stages, but is disturbing in the ancestors activity stage, area their Veracruz sits. In 2009, the Entourage minivan was discontinued which larboard the Santa Fe as their alone three-row vehicle. In 2011, the Santa Fe awash a black 9,146 units which absolutely fails to attempt with the 130,235 Kia Sorentos awash endure year, it’s accessible that Hyundai has their plan cut out for them in that accurate market.

“We’re not a big barter player. I like to say brands ascertain themselves as abundant by what they accept not to do as what they chose to do. We could be a barter amateur if we capital to, we accept to focus on added ammunition able segments of the market,” Krafcik said.

So it appears that Hyundai will apparently be alive added on crossovers and possibly SUVs but for now, we won’t see trucks address their brand anytime soon.

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